abaqueiro.github.io

Wednesday March 09, 2022

UP

---

Personal brand: do things, tell people

Story telling

Humans communications is enhanced using stories. Human brain is wired to listen stories.

What is a brand?

It is really and IDEA, is the selling of an experience.

Apple sells creativity and simplicity, Think different

Nike sells performance: anyone can be an athlete, Just do it

Disney sells hapiness, nostalgia, magic, where dreams come true

Coca-cola sells resfreshment taste the felling

Ikagai framework

4 sets:

1. what you love
2. what you are good at
3. what you get paid for
4. what the world needs

Write your eulogy

Write your lifetime achievement award acceptance speech

• Mission
• Vission
• Values
• Principles
• Purpose

Promise: the things that you’ve highlighted with comprise the promise you hope to have in this world.

How the world would be different as a result of you being in it.

That is your value proposition.

That is your personal brand.

This is a powerful excercise, because you project into the far future and detaches itself from only accomplishment based attributes.

Perception

1. how you see yourself
2. how you want to be seen
3. how others see you

Experience

1. activities
2. interactions
3. time

Brand integrity is the alineation on the perception of the 3 aspects.

Your brand is what people say about you when you’re not in the room.
Jeff Bezos

A brand is a promise

A brand is a story

People positions itself asnwering questions:

1. what
2. how
3. why

Try to do in reverse order.

So and example

I’m helping millions of students across the country to make the successful transition from highschool through post-secondary all the way to their dream jobs

I’m doing that as the managing director of studen life network, working with an elite team to curate relevant content, create exclusive opportunities and nurture online communities.

Articulate your mission

Exercise: Articulate your mission in 8 words.

Verb + Audience + Outcome

I help [who] to do [what] which [outcome]

Examples:

• spreading ideas
  Ted

• to help bring creative projects to life
  Kickstarter

• to refresh the world
  coca-cola

• to organize world’s information
  google

• evolving the way the world moves
  uber

Examples of personal ones:

• To inspire other to be more than they thought they could be.
  Oprah

• To have fund and learn from my mistakes
  Richard Branson

• Mana, gratitude, tequila, and not necessarily in that order.
  The Rock

What you do

Who do you serve

How is the world better as a result

Select youn channel mix

Find where your audience congregates online

• linkedin
• twitter
• instagram
• facebook
• personal website
• imdb
• dribble
• reddit
• pinterest
• youtube
• etc

You need:

• a user handle (who you are and be esay to remember)
• an account name
• you also need a bio (include mission)
• links to portfolio or other channels
• content

Recommendations

• When proper include a call to action
• The goal of a post is to get clicks
• You can use a shortening link tool
• A picture is worth 1000 words.
• Use visuals
• Use hashtags
• Don’t cross post
• Timing is everything

Numbers don’t lie

• Profiles with photos are 14x more likely to be viewed
• Profiles with skills are 13x more likely to be viewed
• Complete profiles are 40x more likely to receive opportunities

Ilustrate your work

• Title & location are not enough
• Illustrate your contributions with links & media
• Get endorsed and recommended

Build a personal website

tools:

• about.me
• wordpress
• html/css/js

Social media is a house party

1. Practice social listening

You should avoid:

• inappropiate or illegal activity
• harassment
• divulging confidential information
• lies or misrepresentation
• rants about colleagues
• non inclusive language

### Learn the field

• read whar leaders and influencers are saying
• be aware of the moves being made
• get to know your intended audience

Engage

Types of content:

• Useful
• Amusing
• Informational
• Inspiring
• Critical

Treat it like a house party

1. summarize your story
2. use first person language
3. be vissually presentable
4. provide all necessary details about who you are and what you do
5. participate in like-minded conversations
6. publish relevant articles, videos, podcast or presentations

Returns

1. Find opportunities
2. Generate leads
3. Get advice and knowledge
4. You expand your networks
5. Enhance your profile and awareness
6. Make social connections
7. Improve communication skills
8. Increase overall confidence and hapiness

Build thought leadership

The 90-day game plan

• Curate (30 days)
  amplify other voices and become synonymous with select topics

• Comment (30 days)
  add your perspective to conversations

• Create (30 days)
  Once you have enough permission space, create original content

Do things, tell people

If a brand evangelist can elevate an entire city
Imagine what you can do for yourself
Become a gret exhilarator

References

• Skillshare course: Do things, tell people